Helping our clients remain confident knowing they have an investment team behind them that is dedicated to:

Fiduciary Responsibility

As a fiduciary we are held to the highest standards of conduct and will always act in our clients’ best interests. Our recommended strategies will take an objective and holistic approach, suitable for each person’s financial situation.

Engaged Partnership

As a financial partner, we will implement agreed-upon financial strategies, perform ongoing reviews, and rebalance investment accounts to help keep our clients’ plans on track. We will meet to evaluate each plan’s progress, discuss each person’s specific needs, and make any strategic adjustments.

Complete Transparency

We provide complete transparency of each client’s investment strategy. We provide regular account updates, and clients may view investment performance, allocations, holdings, trades, dividends, and more through our secured portal.

Professional Execution

Our planning, operations, and investment specialists work in concert with an investment committee and insurance specialists to provide additional professional management resources to our clients.

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Rightway Team

Helping Create Successful Outcomes Through Market Cycles

Wealth Team

Jeff Green

Founder, President

R. Jeff Green became a Regional Manager for GE Capital Financial Services in Minneapolis, Minnesota, in 1985. As a proponent of Six Sigma, he spearheaded initiatives within the region to define, measure, analyze, and improve service standards in the industry, ultimately leading to a new assignment in Houston in 1993.

In 1997, Jeff recognized a pressing need for long-term care financing solutions and transitioned to a sister company, GE Capital Assurance, assuming the role of Regional Manager in Houston. Acquiring an insurance license (which remains active), Jeff led his representatives in leveraging insurance to address this challenge while gaining valuable insights into the evolving approaches of the aging population toward managing the high costs of care.

Jeff established Safe Asset Strategies in 2000, to confront the burden of long-term care costs that were beyond insurance and private pay. This venture prompted an in-depth exploration of Medicaid and VA options. His expertise soon garnered recognition from Estate Planning and Elder Law Attorneys who sought his insights to resolve complex client issues beyond their purview.

Upon analyzing many client investment portfolios over the years, a new revelation ensued regarding the lackluster returns of retirement portfolios (despite the S&P 500 promising performance). This realization necessitated the founding of RightWay Investments, PLLC, in 2013.

With an illustrious 18-year tenure within an estate planning law firm, extensive experience in long-term care financing, adeptness in navigating government regulations, and a distinguished track record in a Fortune 500 Company, Jeff takes pride in his unique and comprehensive expertise in helping families in wealth management.

June Green

Administrative Associate

June Keller Green is married to Jeff Green, a partner in RightWay Investment PLLC. June has been assisting Jeff since 2016 in marketing and client support.

June’s experience is in office management and administrative assistance. She has worked with
various businesses and organizations, including community services, residential facilities, the oil and gas industry, human resource outsourcing, student ministry, and as a certified travel agent.

Outside of the workplace, June loves to encourage others. Leading women’s Bible study groups has provided those opportunities for 30 years. With her husband, she plans the travels they always anticipate, many times back to Minnesota, where they met and where their family origins are.

June and Jeff have raised two lovely daughters, which they are so proud of. In addition, they are
blessed with a wonderful son-in-law and two precious grandchildren who fill them with joy. We cherish our time together.

“Seek those things which are above.” Colossians 3:1

Simplicity Investment Team

Thomas Rozman, CFA®, CAIA®

Chief Investment Officer

Mr. Rozman is responsible for leading the Investment team for Simplicity Wealth. Prior to Simplicity, Mr. Rozman was President and Chief Investment Officer of Sawtooth Solutions. He also worked in Institutional Sales and Trading at Merrill Lynch. Mr. Rozman is a Chartered Financial Analyst®, Chartered Alternative Investment Analyst®, and is Series 65 registered. He has previously held Series 7 and 24 securities licenses. Mr. Rozman earned an M.B.A. from the University of Chicago Booth School of Business and a B.A from St. Olaf College.

Rosie Riley

Head of Operations

Ms. Riley is responsible for leading the Operations team for Simplicity Wealth. She has spent more than 20 years in the financial services space. Prior to Simplicity, Ms. Riley was the President and CEO of HighImpact Consulting LLC, a consulting firm dedicated to optimizing efficiencies for financial services firms. Ms. Riley earned her B.A. from University of Northwestern, St. Paul, with a degree in Business Administration and Management.

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